You have probably noticed this by now, but I tend to start reading and researching on whatever the topic that catches my attention at the moment. So it was only natural for me to go start reading about how to do blogs right when I started mine. It wasn't like I had to read any books - People have been blogging for a while and consequently, there are many free and incredibly easy blog platforms that you can use to get your blog running in minutes. But I have learned over time that you would be more efficient and effective if you take time to learn from someone who has already done what you are about to do. There's always someone who has done it before you, and knowing the way to do it before you actually start doing it makes a huge difference.
Anyway, so I've read several blog-related books, and Clear Blogging is the best reference book that I've encountered so far. If anyone thinking about starting own blog or even if you already have one, I recommend that you read this book.
Besides learning techniques and tips for running a blog, it also helped me by it making me realize how much of my prior experience in doing web analytics and marketing analytics can be applied for blogging. Blogging to me was more or less a journal to sort out my thinking, and although I knew how others used it for much larger purpose, I never really gave much more thoughts. This was one of the reasons why I set up a separate blog for my life mission.
So I guess you can say that by trying to learn from others who have already done what you are about to do, it can not only help you be more efficient and effective, but it also expands your thinking and widen your vision as to what you thought you were about to do.